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Children's smoking: the shopkeepers' perspective

J.E. Vickers

A self-administered postal questionnaire was sent to 216 Bolton shopkeepers to examine their knowledge and attitudes about children's smoking. The response rate was 76%. A majority of respondents (57%) were in favour of banning cigarette advertising; this option was supported by significantly more women (73%) than men (46%), (p<0.05). There was widespread recognition of the harmful consequences of children's smoking (97%), although the highly addictive nature of cigarettes was not as widely acknowledged (41%). Many of the shopkeepers perceived children's smoking as a normal part of growing up (49%); this view was held more frequently by shopkeepers who had smoked during their own childhood (62%). Challenging shopkeepers' acceptance of children's smoking as a nor mal part of growing up, and increasing their awareness about the highly addictive nature of cigarettes, may reduce their willingness to sell cigarettes to children.

The Journal of the Royal Society for the Promotion of Health, Vol. 115, No. 3, 153-155 (1995)
DOI: 10.1177/146642409511500306


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